By David Castlegrant
All businesses need to establish a strategy to address its future viability. To just survive is never a good business strategy. And, the lack of strategic planning (and planning in general) will create nothing but a sense of being perpetually lost and unsure of what to do next.
Companies set themselves up for failure if they do not create first, a strategic vision and then, strategic goals crafted to get there. Many times when companies do establish goals, they are unrealistic and created without the adequate financial, human, and technological resources to support achievement.